The Canon redesign project was built around the following opportunities:
Built on a “Show, Don’t Tell” Methodology, the content-driven experience will position CBPS as industry thought leaders with deep narrative and engagement.
The new site will articulate value through compelling narrative, engaging design, and the implementation of a structured content management system that will simplify backend processes.
How to Survive as Your Company’s Solo UXer buff.ly/2G2NZVg https://t.co/EXjZ8zjIpG
8 Old School SEO Practices That Are No Longer Effective buff.ly/2HX1kz1 https://t.co/wj6v0UwYVA
Empathy Mapping: The First Step in Design Thinking (via the Nielsen Norman Group) bit.ly/2n5M1KC https://t.co/FCwcPUNmzE
Why the Top of Your Funnel is Almost Always Most Profitable bit.ly/2E0m0Eo https://t.co/AzkGaNYG43
If you haven't used this concept, try it... it helps your team focus on outcomes rather than features. "Jobs-to-Be-… twitter.com/i/web/status/9…
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