As the Director of Mobile and Emerging Platforms at Century 21 I spearheaded the design, development, and deployment of their Smartphone product line, which includes applications for iPhone, iPad, Google Android, Windows Phone, and Blackberry. Not only did I manage all aspects of the mobile application product management and project management, but I also participated hands-on in each step including design, technical architecture, development, integration, and QA.
As of launch there had been over 1M downloads, generating 750k monthly sessions with a 2.2% conversion rate.
I was also responsible for planning the new HTML5 Mobile Web Framework in preparation for Century 21’s Super Bowl promotion and 3rd Quarter commercial. The new environment needed to support the projected 1830% spike in activity (approximately 2M visitors) expected on game day.